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Use of videos in marketing: Purpose, usage, and challenges Video marketing is a growing trend in today’s economy. By using videos in marketing, businesses can reach new heights of audience engagement. However, there are a few challenges that must be overcome in order to reap the benefits of video marketing. One challenge is that videos can be used as vehicles to promote products or services instead of providing engaging content. Additionally, videos can be seen as less persuasive than static presentations when it comes to persuading potential customers to take actions....